Interesting article on why your website has to change, and when you’re done, has to change again. Often times, it’s too easy to think of websites as software, when frankly, it’s not. More often then not, websites are marketing. And marketing has to change and adapt to the needs, wants, and fantasies of your customer.

At Homestead, we try to push the envelope of this everyday. We want to move faster, while actually releasing stable, usable, well-written and well-designed software. Luckily, we are in a segment of the industry that isn’t as capricious as social networking, where the high-fructose-corn-syrup-powered whims of teens controls your fate. Our customers are a little more discerning and a little more consistent in their needs.

But, as we all know, only the paranoid survive and the paranoia just pushes you to move faster and faster.