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Ramblings of a Short Man

~ Written by Thai Bui, read by… um… millions

Ramblings of a Short Man

Category Archives: Recruiting

Startup Stories: Don’t hire for Now

12 Monday Nov 2012

Posted by Thai Bui in Recruiting, Technology

≈ 2 Comments

Tags

hiring, recruiting, Technology

If you’ve ever hired someone under pressure from someone above you, you know exactly what I’m talking about.

“We need an iOS developer! We need a Rails guru! We need one more Java developer and we’ll get the launch out on time!”

And you know exactly what the result of this is: you get a hired gun who might know the technology or skill you want, but doesn’t jell with the team. Or you switch technologies and that hire isn’t happy to work in the new stack. Or after a while, you don’t need as much of that skill any more and you end up with layoffs (or downsizing by attrition) that leaves everyone unhappy.

Despite these obvious results, it still happens all the time. You can see the effects everywhere: standard job requests have slots for “Skills required”, and recruiters use resume filters that look for specific acronyms.

Worst of all, candidates think they need to learn certain technologies to get hired (because, most of the time, they do). They focus on becoming an expert in a particular technology and then walk into interviews firmly set on working in that technology. You’ve no doubt seen these candidates before: they focus solely on the benefits of whatever technology they know. They subconsciously defend the technology and pooh-pooh others because they have so much sunk cost into the tech. It’s a vicious cycle. There’s almost no way to end an interview with me faster than saying that your career goal is to become an expert in a particular technology (even if we happen to use it).

The reality is none of this matters. Really strong engineers can learn a new technology in weeks (if not faster). We even had undergrad CS interns with no Rails/JS experience this past summer who became productive members of the team in just 2 weeks. Hiring for experience in a particular skill is really just judging a book by its cover, assessing a candidate by one of the most shallow criteria possible.

(Now, some might say that a candidate with Rails experience demonstrates a forward-looking, cutting-edge engineer. I do agree about that in part, but then you should consider Django engineers, too, right?)

What really matters? The two A’s: Attitude and Aptitude.

You want team players who believe in your company’s vision and culture. You want someone who will stay loyal to the team when the numbers aren’t growing as fast as you want. You want someone who will help their neighbor with their work, instead of worrying about getting all the credit. You want someone who will help further the company’s goals even if that means doing work they don’t like to do.

You want someone who can learn new things quickly. You want someone with strong fundamentals (those things that are really hard to teach). You want someone who can grasp abstract concepts quickly that aren’t always well explained in documentation. You want someone who can creatively see how different APIs can fit together to make a fantastic whole.

So hire for attitude and aptitude. And stop hiring for acronyms.

It’s a lot more work (more interviews) but it’s worth it. You’ll be hiring for The Future instead of hiring for Now.

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Yup, Facebook advertising isn’t terribly effective

12 Thursday Jul 2007

Posted by Thai Bui in Recruiting, Technology

≈ 3 Comments

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Facebook

There’s some buzz today about the ineffectiveness of Facebook flyer ads.

I wanted to chime in because Homestead has had some experience with it as well, and we found the similar issues, but it’s not all bad news.

We ran recruiting campaigns during the height of recruiting season to local colleges here (Stanford, Berkeley, Santa Clara), schools where a lot of our employees come from.  To keep things fresh, we ran different pictures to see which would capture the most clicks and resumes.  And to save money (of course), we bought the ads using alumni accounts from each of the schools (getting the rate of 10,000 impressions for $5).  And we did the most targeting that Facebook allows; we set the ads to be run to students (as opposed to “Everyone”, assuming that alum have jobs already).

We didn’t spend much on the test ($315 for 630,000 impressions), but that should be enough for a decent test. And the results weren’t great:

Our best return was from Stanford, where we got a whopping 207 clicks from 270,000 impressions, or 0.077%.  That’s almost twice as much as Valleywag is seeing, but it’s still not great.  Do the math, and you get a CPC of $0.65.

A CPC of $0.65 is really not that bad, in the grand scheme of things. There are a few things to keep in mind.

  • If you’re not a member of the school/community your advertising on, the price shoots up four-fold to $10/5,000 impressions, meaning your CPC would be a miserable $2.60.
  • Use a decent picture at the top of your Flyer, something that will stand out.  If you take a look at the Flyer board for your network, a lot of the Flyers are just text, or have bland images.

HiddenNetwork: Blog recruiting not ready

28 Thursday Jun 2007

Posted by Thai Bui in Recruiting, Technology

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HiddenNetwork

So we’ve been recruiting pretty aggressively here at Homestead in every department; of course, I’m most involved in the engineering positions. We’ve tried tons of things, and we continue to experiment.  We recently tried HiddenNetwork.com.

HiddenNetwork.com allows you to submit a job listing that they will show on their network of tech/developer blogs.  It costs $299 to show your listing “tens of thousands of times” (they claim it’s $500 retail but they’re running an indefinite promotion).

Unfortunately, I have to report that it didn’t work at all for us.  We submitted our recruiting ad 5 weeks ago, paid our $299, and so far we’ve received all of 2 resumes, neither of which came close to meeting our needs. And when you go through literally many hundreds of resumes to hire a single engineer, two resumes for $300 is pretty much a total failure.

Maybe the ads weren’t appealing enough, but we’ve had more success with similar copy with other channels of recruiting ads. I think that blog recruiting just isn’t targetted enough; eventhough these blogs are being read by geeks, it’s not targetted enough to geeks looking for work to be worth it for smaller companies like ours.  If we were willing to spend more money for just “brand marketing” for recruiting, it would make more sense.

Disappointingly, for a site that caters to high tech recruiters and high tech blog publishers, it’s surprisingly low tech. As an employer, there are shockingly few resources on the site: there’s no way to see our ads on the blogs themselves, no reporting of where and when my ads appeared, no reporting of click-thru, no reporting of forms filled, no reporting whatsoever.  It makes you wonder if they’re not reporting anything because they know that click-thru is so low.

Even more disappointing was this bizarre footnote to our experiment. I recently tried to log in to the employer portal but had forgotten my password. Amazingly, there was no “Forgot password” functionality to automatically retrieve my password (Strange…).  I had to call their number where a support rep (or someone) told me they didn’t build “Forgot password” functionality because they were waiting to see if anyone wanted it (Huh?).  He told me I was the first person to request my password (What?!).  Then, he asked for my email address, and told me my password with no security questions or authentication (Now, it’s just surreal!).

It goes without saying that we won’t be going back to HiddenNetwork. I really hope they figure it out. But right now, I just want our money back…

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