Now that’s cool! Like Russell Beatie says, it’s not that exciting to do person-to-person transactions (though the 20-somethings I know who text message all day long may disagree), but PayPal and eBay have the reach to do something really exciting to allow you to buy stuff:

Anytime you see Text to Buy next to something you want to buy—on a poster, in a magazine, at an event—you can securely order the item by text message. Use your phone to buy items like CDs, DVDs, books, electronics, accessories and much more.

Q: Where will I see these Text to Buy ads?

A: Look for Text to Buy in magazines and newspapers, on TV, billboards, posters, websites, and elsewhere.

Very, very simple. Very, very cool.