The right hand doesn’t know what the left hand is doing at Google. Or maybe it does, but it doesn’t care.
www.text-link-ads.com is doing just fine, thank you very much. Visit their site. Despite all the buzz lately about how text link ads will invalidate search rankings, kick your dog, and destroy the universe, the site still has a healthy Pagerank of 7. Shouldn’t Google be penalizing them?
OK, I know what you’re thinking: the site itself isn’t doing anything wrong. It doesn’t have any text links on its own site so technically it’s not violating the rules of the road. Even though every one of their customers and every one of their clients is violating Google’s rules, they’re still technically on the right side of the law. And Pagerank is probably a fully automated score and Google doesn’t want to tweak it by hand.
OK, fine. But search for text link ads at Google. The first two paid results are for the company itself. That means Text Link Ads is paying Google for that placement and the purchase was approved by an AdWords sales rep. The marketing copy on the site even touts improved organic search engine rankings as the primary benefit of buying text link ads.
“Sorry, guys, everything you do is wrong, but feel free to buy ads from us anyway.”
If Google wants to discourage paying for/selling text links, shouldn’t they stop promoting the company that’s leading that charge?