Scott Karp has some interesting thoughts on the faults with RSS, and in general, I agree with him. Definitely, anyone who thinks that the term “RSS” is going to sweep the nation is smoking something that I really need to get my hands on.
As much as we in the industry want to think otherwise, even more user-friendly terms like “blog” take time to reach into the hearts and minds of those people between the coasts.
Anyway, he’s got the right idea: lose the silly acronym (focus on the word “blog”) and integrate with email. Email is a, no “the”, killer app for the internet.